Mark Boulton created the new Drupal wordmark as part of the Drupal.org redesign efforts. As highlighted by Jeff Traynor of Raincity Studios, the newly relaunched Drupal.com now uses this new wordmark as identification for Drupal and the wordmark is also destined to land on Drupal.org as part of the redesign (implementation unfortunately still underway).
So why not include the wordmark in shipping software as well? A logical step would be to have it on the installation and update (also known as maintenance screens). The patch for using the new Seven administration theme for installation and updates does just that. Because it is only a first approximation of how this should look, I'd love to get help cleaning it up and polishing things like lining up items, correct font sizes and fixing graphics - so we get a really polished experience for people's first Drupal encounter as well.